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ftrack, a leading software company for project management used in the media & entertainment industry, today announced it has established ftrack (Shanghai) Information Technology Co., Ltd. in Shanghai, China. The new operating entity will sell directly to the Chinese market enabling ftrack to better serve the needs of a rapidly growing customer base.

“ftrack’s establishment in Shanghai has been a direct response to our growth plan in China,” said Fredrik Limsäter, CEO and founder at ftrack. “The new office will allow us to build an engineering team to extend our software development and technical support to better facilitate ftrack’s adoption in the region. We have already seen an enormously positive response in our localization of the ftrack application in Chinese and are excited to offer the product on Alibaba Cloud.”

The new Shanghai office – located at 266 Sail Tower, Hankou Road, 200001 Shanghai, China – will include sales and technical support, and software development to assist with regional market growth.