The Malaysian animation industry (“Animasi” in Malay) arguably originates from the wayang kulit puppetry style, where puppeteers control figures rear-projected on a taut linen screen. From that seed the industry grew, developing over the decades and finding support from figures like Dr Mahathir Mohamad, the fourth Prime Minister of Malaysia, who developed Malaysia’s animation sector as part of his plans for modernizing the country. The early 2000s saw Malaysia’s first computer-animated efforts, with projects like Nien Resurrection and Skyland. As the decade progressed, the Malaysian industry went global, with animation companies promoting their country’s culture worldwide. Projects like Bola Kampung and Ejen Ali were picked up by the likes of Disney, and in 2020 Malaysia became the first ASEAN country to have an animated film considered for the Best Animation Film category in the Academy Awards.
Lil Critter Workshop is one of Malaysia’s many animation production houses to have contributed to this evolving cultural story, with shows such as Hogie the Globehopper and Buck & Buddy selling to many leading broadcasters and platforms – including Netflix, Cartoon Network, and Discovery Kids.
“We’re headquartered in Malaysia and have a studio in the UK,” says Ezarisyirwan Basri, Head of Studio and Productions at Lil Critter. “Our goal is to create content that resonates with global audiences, and I think our fusion of cultures and ideas enables us to harness different voices to tell stories that are high-energy, bold, and fun. In this sense, we do not differ much from studios in any other creative industry. We all just want an opportunity to share stories that entertain and delight!”