ftrack’s Cookie Policy

Last updated: January 1, 2021

Why and who?

ftrack AB Reg. No. 5568813769 (“ftrack“, “we“, “us“, “our“) is using cookies and other tracking technologies (“Cookies“) in order to improve your user experience. 

This Cookie Policy (“the Policy“) describes ftrack’s usage of Cookies by explaining what Cookies are, why we use them and how you can control the usage of Cookies when you use our service – ftrack – and/or our Webpage (commonly referred to as “Webpage“). The Policy does not inform about the usage of Cookies that are essential in order to provide the Webpage and its services to you (so-called strictly necessary cookies). 

For more information about how we process your personal data in relation to Cookies, see our Privacy Policy

What are Cookies?

A Cookie is a text file that is sent from the Webpage and stored on your computer, cell phone or any other device that you use to visit the Webpage. 

Cookies allow us to e.g. recognise the device you use next time you visit the Webpage, provide certain essential functions and to monitor user behavior on the Webpage. 

How long is the Cookie stored?

There are two types of Cookies; Session cookies and Permanent cookies. 

Session cookies are deleted when you close the browser (e.g. Internet explorer, Safari or Google Chrome). 

Permanent cookies remains on your device after you have closed the browser. The Cookie will be stored for as long as it is indicated in the Cookie or until you remove it. 

ftrack’s usage of Cookies

We use the following types of Cookies:

These Cookies remembers your choices on the Webpage (e.g. username, language etc.) and tells us how you have interacted with the Webpageso that we can personalise the service. 

These Cookies analyse how you use the Webpage and monitors the Webpage’s performance. This helps us to identify and manage eventual problems. A performance cookie can e.g. keep track of the traffick on different pages and give us information on how long it takes for a page to load.  

By collecting information on how you interact with the Webpage, these Cookies helps us to be more relevant in our communication with you and improve your experience.

These Cookies are often placed by a third party with the intent to handle performance for ads, show ads and / or build user profiles in order to display ads elsewhere.  

First party Cookies

First party cookies are set by the Webpage on your device and can therefore only be read by you or us. 

  1. Name: Account
    Type: Preference
    Purpose: These are used to identify who you are when contacting our support team via chat systems.
    Duration: Session  
  2. Name: Registration
    Type: Preference
    Purpose: These are used to let us know whether you are signed in or not.
    Duration: Session
  3. Name: Polylang
    Type: Preference
    Purpose: This cookie by Polylang to set the default language of the website.
    Duration: Session 
  4. Name: W3 Total Cache
    Type: Optimization
    Purpose:This cookie by W3 Total Cache is used for performance optimization.
    Duration: 1 Year

Third party cookies

The Cookie is set by another party than us when you visit the Webpage. 

ftrack only uses reliable third parties. Third-party cookies can e.g. help us understand the needs of our users and give us information on how effective our marketing is. Third-party cookies may in some cases be used on websites other than the Website. Information collected by these third parties cannot identify your name, contact information or other personal information unless you choose to provide it. Since we can’t provide detailed information we refer to their respective policies.

We use these service providers: 

  1. Provider: Google Analytics
    Purpose: These anonymous cookies are used to better understand user behaviour of the website.
    Duration: 1 month
    More info:
  2. Provider: Albacross
    Purpose: The data that is collected and used by Albacross to achieve this purpose is information about the IP-address from which you visited our website, and technical information that enables Albacross to tell apart different visitors from the same IP-address. Albacross stores the domain from form input  in order to correlate the IP-address with your employer.
    More info: 
  3. Provider: CloudFlare
    Purpose:This cookie by CloudFlare is used to maximize network resources, manage traffic, and protect the website from malicious traffic.
    Duration:1 month
  4. Provider: Intercom
    Purpose:This cookie by Intercom messenger to provide an anonymous visitor identifier.
    Duration: 9 months
  5. Provider: Hotjar
    Purpose:This cookie by Hotjar is used for tracking visitor behaviour and interaction of the website.
    Duration: 1 year
  6. Provider: Google Ads Network
    Purpose:This cookie by Google is for behavioral advertising on Google’s Ad Network and tracking conversions.
    Duration: 1 month
  7. Provider: Google Analytics
    Purpose:This cookie by Google records anonymous visitor behaviour of the website.
    Duration: 3 months
  8. Provider: Facebook
    Purpose:These cookies and tracking pixels enable behavioral advertising and analytics by Facebook.
    Duration: 3 months
  9. Provider: Twitter
    Purpose:These cookies and tracking pixels enable behavioral advertising and analytics by Twitter.
    Duration: 3 months
  10. Provider: LinkedIn
    Purpose:These cookies and tracking pixels enable behavioral advertising and analytics by LinkedIn.
    Duration: 3 months
  11. Provider: Mailchimp
    Purpose:This cookie by Mailchimp is used to track visitor behavior from emails.
    Duration: Session

Managing Cookies

When you visit the Webpage for the first time we ask for your consent to use non-necessary cookies. You can withdraw your consent at any time. If you no longer wish to store the Cookies you have accepted, you can go to your web-browser settings and accept, deny or remove cookies (usually under “Help”, “Settings” or “Edit”). Note that you will likely not be able to use all services on the Webpage if you choose to deny Cookies.

Changes to this Policy

We reserve the right to make changes in this Policy. If a change affects our obligations or your rights, we will inform you about the changes in advance in order to give you the possibility to accept the updated policy.  


Contact us if you have any questions about Cookies:
[email protected]